What did you see as our best beard oil of 2021?
That is of course the most important question for us every year. Below is an overview of our Dutchbeards beard oil top 10
Dutchbeards Baardolie top 10 – 2021
| 1 | Satan’s Bluff | 26% |
| 2 | Darling Nicki | 7% |
| 3 | Mom’s & Pop’s | 7% |
| 4 | Holy Santa! Who axed the tree? | 6% |
| 5 | Old Souls | 6% |
| 6 | Old Harbour | 5% |
| 7 | Driftwood | 5% |
| 8 | Pirate’s Pipe | 4% |
| 9 | Morning Wood | 4% |
| 10 | Baldr | 4% |
Not surprising in itself to see that Satan's Bluff beard oil is again at the top. This has always been and remains our top fragrance since its introduction. What is surprising is that in 2021 he will really be head & shoulders above everything else. We now know that the figures for 2022 will look very different, but that will be before the end of this year.
It is also nice to see that the Darling Nicki beard oil is still in our top 3. This scent is still seen by many as 'Women's Favorite' and that is reflected in the numbers.
Mom's & Pop's beard oil is a very popular scent with retail customers but also with white label customers. That certainly contributes to its rise to the top 3
Furthermore, we see that the tail of our Top 10 is moving fairly evenly and that is a good sign for us because we would like to have a fragrance available for everyone.
What's next in 2022
Nieuwe baardolie geur
We have introduced new discount packs in 2022 and they remain a success, so we will definitely continue with that. In addition, we are working hard to collect all the desired ingredients for a new fragrance. We hope to be able to present these to you this summer.
Beard Shampoo
We still struggle with our beard shampoo. We still do not have these in order after a change on the part of our supplier. They've tweaked something in their formulation that our fragrance formula doesn't like. Unfortunately I can't describe it in any other way, but because we refuse to compromise on the smell, we have to look for other solutions and unfortunately they are not there for the taking.
In short, we still have plenty to do in 2022.